Great Wall of China

 
Research
  • Articles and Abstracts
  • Books
  • Conference Papers
  • Tourism, Hospitality, and Leisure Journals
  • Key References in Tourism Research
  • Tourism and Hospitality Books
  • PTHRC (Purdue Tourism & Hospitality Research Center)
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    Articles and Abstracts
     

    Alastair M. Morrison, Ph.D.
    Refereed Academic Journal Articles (1992-2003)

    • Feng, R., Morrison, A. M., and Ismail, J. A. (2003). East Versus West: A Comparison of Online Destination Marketing in China and the U.S. Journal of Vacation Marketing, in press.

    • Kim, D. Y., Morrison, A. M., and Mills, J. E. (2003). Tiers or tears? An evaluation of the Web-based marketing efforts of major city convention centers in the U.S. Journal of Convention & Exhibition Management, in press.

    • Morrison, A.M., Yang, C. - H., O'Leary, J.T., and Nadkarni, N. (2003). Comparative profiles of travellers on cruises and land-based resort vacations. Journal of Tourism Studies, 14(1), 99-111.

    • Pearce, P. L., Morrison, A. M., and Moscardo, G. M. (2003). Individuals as tourist icons: A developmental and marketing analysis. Journal of Hospitality & Leisure Marketing, 10(1/2), 63-85.

    • Rezende, A. M., Morrison, A. M., and Ismail, J. A. (2003). Dazed and confused? An exploratory study of the image of Brazil as a travel destination. Journal of Vacation Marketing, 9(3), 243-259.

    • So, S. – I., and Morrison, A. M. (2003). Destination marketing organizations’ Website users and non-users: A comparison of actual visits and revisit intentions. Information Technology & Tourism, in press.

    • Feng, R., and Morrison, A. M. (2002). GIS applications in tourism and hospitality marketing: A case study in Brown County, Indiana. Anatolia: An International Journal of Tourism and Hospitality Research, 13(2), 127-143.

    • Hu, B., Morrison, A., and O’Leary, J. T. (2002). An analysis of the variety-seeking behaviour of the U.S. visiting friends and relatives market. Journal of Tourism Studies, 13(2), 28-40.

    • Hu, B. A., and Morrison, A. M. (2002). Tripography: Can destination use patterns enhance our understanding of the VFR market?  Journal of Vacation Marketing, 8(3), 201-220.

    • Ismail, J. A., Labropoulos, T., Mills, J. E., and Morrison, A. M. (2002). A snapshot in time: The marketing of culture in European Union NTO Web sites. Tourism, Culture & Communication, 3(3), 165-179.

    • Jang, S., Morrison, A. M., and O'Leary, J. T. (2002). Benefit segmentation of Japanese pleasure travelers to the USA and Canada: Selecting target markets based on the profitability and risk of individual market segments. Tourism Management, 23, 367-378.

    • Lee, G., O’Leary, J. T., Lee, S. H., and Morrison, A. M. (2002). Comparison and contrast of push and pull motivational effects on trip behavior: An application of a multinomial logistic regression model. Tourism Analysis, 7(2), 89-104.

    • Lehto, X. Y., O'Leary, J. T., and Morrison, A. M. (2002). Do psychographics influence vacation destination choices? A comparison of British travellers to North America, Asia, and Oceania. Journal of Vacation Marketing, 8(2), 109-125.

    • Mills, J. E., Morrison, A. M., and Ismail, J. A. (2002). E-surveying for hospitality and tourism researchers: A beginner’s guide. Journal of Hospitality & Tourism Education, 14(3), 25-35.

    • Cai, L. A., Bai, B., and Morrison, A. M. (2001). Meetings and conventions as a segment of rural tourism: The case of rural Indiana. Journal of Convention & Exhibition Management, 3(3), 77-92.

    • Cai, L. A., Morrison, A. M., and Ismail, J. (2001). Teaching global tourism geography using the Internet: A case study of the paradigm shift in educational technology. Journal of Teaching in Travel & Tourism, 1(2/3), 17-38.

    • Lehto, X. Y., Morrison, A. M., and O'Leary, J. T. (2001). Does the visiting friends and relatives' typology make a difference? A study of the international VFR market to the U.S. Journal of Travel Research, 40(2), 201-212.

    • Morrison, A. M., Su, J., and O'Leary, J. T. (2001). Predicting usage of the Internet for travel bookings: An exploratory study. Information Technology & Tourism, 4, 15-30.

    • Moscardo, G. M., Pearce, P. L., and Morrison, A. M. (2001). Evaluating different bases for market segmentation: A comparison of geographic origin versus activity participation for generating tourist market segments. Journal of Travel & Tourism Marketing, 10(1), 29-49.

    • Sung, H. H., Morrison, A. M., Hong, G.-S., and O'Leary, J. T. (2001). The effects of household and trip characteristics on trip types: A consumer behavioral approach for segmenting the U.S. domestic leisure travel market. Journal of Hospitality & Tourism Research, 25(1), 46-68.

    • Frochot, I., and Morrison, A. M. (2000). Benefit segmentation: A review of its application to travel and tourism research. Journal of Travel & Tourism Marketing, 9(4), 21-45.

    • Morrison, A. M., Bose, G., and O'Leary, J. T. (2000). Can statistical modeling help with data mining? A database marketing application for U.S. hotels. Journal of Hospitality & Leisure Marketing, 6(4). 91-110.

    • Morrison, A. M., Woods, B., Pearce, P. L., Moscardo, G. M., and Sung, H. H. (2000). Marketing to the VFR market: An international analysis. Journal of Vacation Marketing, 6(2), 102-118.

    • Morrison, A. M., Verginis, C., and O'Leary, J. T. (2000). Reaching the unwanted and unreachable: An analysis of the outbound, long haul German and British visiting friends and relatives market. Tourism and Hospitality Research: The Surrey Quarterly Review, 2(3), 214-231.

    • Moscardo, G. M., Pearce, P. L., Morrison, A. M., Green, D., and O'Leary, J. T. (2000). Developing a typology for understanding visiting friends and relatives markets. Journal of Travel Research, 38(3), 251-259.

    • Sung, H. H., Morrison, A. M., and O'Leary, J. T. (2000). Segmenting the adventure travel market by activities: from the North American providers' perspective. Journal of Travel & Tourism Marketing, 1-20.

    • Wu, B., Feng, R., Cai, L. A., and Morrison, A. M. (2000). Tourism graduate education and research in China: Contributions of geography. Journal of Hospitality & Tourism Education, 12(2), 6-10.

    • You, X., O'Leary, J. T., Morrison, A. M., and Hong, G. - S. (2000). A cross-cultural comparison of travel push and pull factors: United Kingdom vs. Japan. International Journal of Hospitality and Tourism Administration, 1(2), 1-26.

    • Morrison, A. M., Taylor, S. J., Morrison, A. J., and Morrison, A. D. (1999). Marketing small hotels on the World Wide Web. Information Technology & Tourism, 2(2), 97-113.

    • Morrison, A. M., Bruen, S. M., and Anderson, D. J. (1998). Convention and visitor bureaus in the USA: A profile of bureaus, bureau executives and budgets. Journal of Travel & Tourism Marketing, 7(1), 1-19.

    • Alzua, A., O'Leary, J. T., and Morrison, A. M. (1998). Cultural and heritage tourism: Identifying niches for international travelers. Journal of Tourism Studies, 9(2), 2-13.

    • Cai, L. A., Kim, W. G., Morrison, A. M., and O'Leary, J. T. (1998). A comparative profile of the U.S. pleasure travelers to Korea. Pacific Tourism Review, 2(2), 121-134.

    • Sung, H. H., Morrison, A. M., and O'Leary, J. T. (1997). Definition of adventure travel: Conceptual framework for empirical application from the provider's perspective. Asia Pacific Journal of Tourism Research, 1(2), 47-68.

    • Lang, C. - T., O'Leary, J. T., and Morrison, A. M. (1997). International travelers from Taiwan: Travel arrangements, philosophy, and benefits. Journal of International Hospitality, Leisure & Tourism Management, 1(1), 3-18.

    • Morrison, A. M., O'Leary, J. T., Chiang, Y., Hsieh, S., and Lang, C. - T. (1997). Segmenting travellers from the Netherlands by travel arrangements. Journal of Vacation Marketing, 3(2), 107-122.

    • Hsieh, S., O'Leary, J. T., Morrison, A. M., and Chiang, D. (1997). Travel decision pattern segmentation of pleasure travel. Journal of Vacation Marketing, 3(4), 289-302.

    • Lang, C.-T., O'Leary, J.T., and Morrison, A.M. (1997). Distinguishing the destination choices of pleasure travelers from Taiwan. Journal of Travel & Tourism Marketing, 6(1), 21-40.

    • Morrison, A. M., Yang, C. - H., O'Leary, J. T., and Nadkarni, N. (1996). Comparative profiles of travellers on cruises and land-based resort vacations. Journal of Tourism Studies, 7(2), 15-27.

    • Cai, L. A., Morrison, A. M., Braunlich, C. B., and O'Leary, J. T. (1996). Analyzing the U.S. pleasure travelers to China/Hong Kong: A classification model. Journal of Hospitality and Leisure Marketing, 4(2), 49-61.

    • Moscardo, G. M., Morrison, A. M., and Pearce, P. L. (1996). Specialist accommodation and ecologically-sustainable tourism. Journal of Sustainable Tourism, 4(1), 29-52.

    • Morrison, A. M., Braunlich, C. G., Cai, L. A., and O'Leary, J. T. (1996). A profile of the casino resort vacationer. Journal of Travel Research, 35(2), 55-61.

    • Moscardo, G. M., Morrison, A. M., Pearce, P. L., Lang, C. - T., and O'Leary, J. T. (1996). Understanding vacation destination choice through travel motivation and activities. Journal of Vacation Marketing, 2(2), 109-122.

    • Morrison, A. M., Pearce, P. L., Moscardo, G. M., Nadkarni, N., and O'Leary, J. T. (1996). Specialist accommodation: Definition, markets served, and roles in tourism development. Journal of Travel Research, 35(1), 18-26.

    • Moscardo, G. M., Morrison, A. M., Cai, L. A., Nadkarni, N., and O'Leary, J. T. (1996). Tourist perspectives on cruising: Multidimensional scaling analyses of cruising and other holiday types. Journal of Tourism Studies, 7(2), 54-63.

    • Kim, Y. J., Pearce, P. L., Morrison, A. M., and O'Leary, J. T. (1996). Mature vs. youth travelers: The Korean market. Asia Pacific Journal of Tourism Research, 1(1), 102-112.

    • Cai, L. A., Hong, G. - S., and Morrison, A. M. (1995). Household expenditure patterns for tourism products and services. Journal of Travel & Tourism Marketing, 4(4), 15-40.

    • Morrison, A. M., Hsieh, S., and O'Leary, J. T. (1995). Segmenting the VFR market by holiday activity participation. Journal of Tourism Studies, 6(1), 48-63.

    • Morrison, A. M., Braunlich, C. G., Kamaruddin, N., and Cai. L. A. (1995). National tourist offices in North America: An analysis. Tourism Management, 16(6), 605-617.

    • Braunlich, C. G., Morrison, A. M., and Feng, F. (1995). NTO service quality: Expectations and performance. Journal of Vacation Marketing, 1(4), 323-336.

    • Morrison, A. M., and O'Leary, J. T. (1995). The VFR market: "Desperately seeking respect," Journal of Tourism Studies, 6(1), 2-5.

    • Morrison, A. M., Hsieh, S., and O'Leary, J. T. (1994). A comparison of the travel arrangements of international travellers from France, Germany, and the UK, Tourism Management, 15(6), 451-463.

    • Morrison, A.M., Hsieh, S., & O'Leary, J. T. (1994). Segmenting the Australian domestic travel market by holiday activity participation, Journal of Tourism Studies, 5(1), 39-56.

    • Morrison, A.M., Ladig, K.A., & Hsieh, S. (1994). US corporate travel managers and departments: A study of their characteristics, Tourism Management, 15(3), 77-84.

    • Hsieh, S., O'Leary, J.T., and Morrison, A. M., (1994). A comparison of package and non-package travelers from the United Kingdom, Journal of International Consumer Marketing, 6(3/4), 79-100.

    • Hsieh, S., O'Leary, J. T., and Morrison, A. M., and Chang, S. (1993). Modelling the travel choice of Australian outbound travellers, The Journal of Tourism Studies, 4 (1), 51-61.

    • Lang, C.-T., O'Leary, J. T., and Morrison, A. M. (1993). Activity segmentation of Japanese female overseas travelers, Journal of Travel and Tourism Marketing, 2(4), 1-22.

    • Hsieh, S., O'Leary, J. T., and Morrison, A. M. (1992). Segmenting the international travel market by activity, Tourism Management, 13 (2), 209-223.

    • Morrison, A. M., Hsieh, S., and Wang, C. - Y. (1992). Certification in the travel and tourism industry: The North American Experience, The Journal of Tourism Studies, 3(2), 32-40.

     
    		 
    Alastair M. Morrison - School of Consumer and Family Sciences - Purdue University
    700 W State St., 114 Stone Hall, West Lafayette, IN 47907 - Fax (765) 494-0327 - Email: alastair@cfs.purdue.edu, Website: www.alastairmmorrison.com