Beldona, S., Morrison, A. M., & Ismail, J. (2003). The impact of Internet usage characteristics on online travel purchase behavior. Advances in Hospitality and Tourism Research, Volume 8: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 12-17.

Feng, R., and Morrison, A. M. (2003). Predicting multi- versus single-destination travel behavior: An approach of variety-seeking behavior. Advances in Hospitality and Tourism Research, Volume 8: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 136-141.

Hu, B, and Morrison, A. M. (2003). Household expenditure patterns of the U.S. visiting friends and relatives market. Advances in Hospitality and Tourism Research, Volume 8: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 197-201.

Jeon, S. – M., and Morrison, A. M. (2003). Americans’ perceptions (image) of South Korea as a travel destination. Advances in Hospitality and Tourism Research, Volume 8: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 234-237.

St. John, A., Kline, S., and Morrison, A. M. (2003). A study to determine effectiveness of Indiana Bed and Breakfast Websites. Advances in Hospitality and Tourism Research, Volume 8: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 623-629.

Yuan, J., Morrison, A. M., and Linton, S. (2003). Advances in Hospitality and Tourism Research, Volume 7: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 743-747.

So, S. – I., and Morrison, A. M. (2002). Virtually there? An evaluation of the Websites of Asian national tourism organizations. Tourism in Asia: Development, Marketing & Sustainability: The Fifth Biennial Conference, 539-549.

So, S. – I., & Morrison, A. M. (2002). Many happy returns? An analysis of repeat travel to Taiwan. First Asia Pacific Forum for Graduate Students Research in Tourism, 284-295.

Hu, B. A., Morrison, A. M.  (2002). The impact of destination involvement on long-haul pleasure travelers’ revisit intentions. Advances in Hospitality and Tourism Research, Volume 7: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 245-252.

So, S. - I., & Morrison, A. M. (2002). Does the World Wide Web deliver?  A comparison of destination marketing organization (DMO) Website users and non-users. Advances in Hospitality and Tourism Research, Volume 7: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 508-517.

Feng, R., Morrison, A. M., & Ismail, J. A. (2002). Destination marketing on the Internet: The case of the U.S. vs. China. Advances in Hospitality and Tourism Research, Volume 7: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 193-201.

Jang, S., Morrison, A. M., & O’Leary, J. T. (2002). The economic value and risk of activity market segments: A procedure for target market selection in tourism. Advances in Hospitality and Tourism Research, Volume 7: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 301-303.

Kim, D. - Y., Morrison, A. M., Mills, J. E. (2002). Examining the Web-based marketing efforts of first-tier city convention centers in the U.S., in Wober, K., Frew, A. J., & Hitz, M. (eds.), Information and Communication Technologies in Tourism: 2002, 195-206.

Morrison, A. M., Mills, J. E., & Chuvessiriporn, S. (2002). Where are we now? An initial analysis of Web-based marketing trends and issues affecting travel and tourism, in Wober, K., Frew, A. J., & Hitz, M. (eds.), Information and Communication Technologies in Tourism: 2002, 375-385.

Feng, R., and Morrison, A. M. (2001). An analysis of Chinese tourist routes. Advances in Hospitality and Tourism Research, Volume 6: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 159-161.

Su, J., Morrison, A. M., O'Leary, J. T., and Cai, L. A. (2001). A study on differences between Internet travel bookers and lookers-only and between repeat bookers and one-time bookers. Advances in Hospitality and Tourism Research, Volume 6: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 395-399.

Erdem, M., Morrison, A. M., and O'Leary, J. T. (2001). Activity participation as a base for market segmentation: An analysis of Australian outbound pleasure travelers. Advances in Hospitality and Tourism Research, Volume 6: Proceedings of the Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 154-158.

Cai, L. A., Morrison, A. M., and Ismail, J. A. (1999). Consumer’s recreational spending behavior on vacations: Current vs. potential demands. Proceedings of Research and Academic Papers, Vol. 11, The Society of Travel and Tourism Educators Conference, 181-188.

Sung, H.Y., Hong, G.-S., Morrison, A.M., and O'Leary, J.T. (1998). An analysis of pleasure trip purposes: Role of Household characteristics and trip expenditure. Proceedings of Research and Academic Papers, Vol. 10, The Society of Travel and Tourism Educators Conference, 89-103.

Sung, H.H., Morrison, A.M., and O'Leary, J.T. (1997). Adventure travel activities: An analysis for market segmentation. Advances in Hospitality and Tourism Research, Volume 2: Proceedings of the Second Conference on Graduate Education and Graduate Students Research in Hospitality and Tourism 391-400.

Morrison, A.M., Moscardo, G.M., Cai, L.A., Nadkarni, N., and O'Leary, J.T. (1996). Cruising: New markets, new destinations, and new research approaches. Travel & Tourism Research Association (TTRA) Annual Conference Proceedings, 367-371.

Moscardo, G.M., Pearce, P.L., and Morrison, A.M. (1996). Evaluating different bases for market segmentation: A comparison of geographic origin versus activity participation for generating tourist market segments. Pacific Rim Tourism 2000 Conference, 242-252.

Sung, H.H., Morrison, A.M., O'Leary, J.T., and Braunlich, C.G. (1996). Definition of adventure travel: Conceptual framework for empirical application. Proceedings of Research and Academic Papers, Vol. 8, The Society of Travel and Tourism Educators Conference, 176-190.

Cai, L.A., Morrison, A.M., and Braunlich, C.G. (1996). First-time vs. repeat visitors: A segmentation perspective. Advances in Hospitality and Tourism Research: Proceedings of the Conference on Graduate Education and Graduate Students Research in Hospitality and Tourism, 265-276.

Cai, L.A., and Morrison, A.M.(1996). Evaluation of market segments in hospitality and tourism: A Tobit model. Advances in Hospitality and Tourism Research: Proceedings of the Conference on Graduate Education and Graduate Students Research in Hospitality and Tourism, 396-406.

Lang, C.-T., O'Leary, J.T., and Morrison, A.M. (1996). Trip-driven attribute segmentation of Australian outbound nature travellers. Australian Tourism & Hospitality Research Conference, 361-377.

Nadkarni, N., O'Leary, J.T., and Morrison, A.M. (1996). An exploration of Australian travellers visiting coral reef or islands. Australian Tourism & Hospitality Research Conference, 409-418.

Pearce, P.L., Morrison, A.M., Scott, N., O'Leary, J.T., and Nadkarni, N. (1996). The holiday market in Queensland: Building an understanding of visitors staying in commercial accommodation. Australian Tourism & Hospitality Research Conference, 427-439.

Simpson, E.M., Sheth, T.R., and Morrison, A.M. Festival retailing. (1996). 3rd Recent Advances in Retailing & Service Science Conference, Telfs-Buchen, Austria.

Hsu, C.H.C., Cai, L.A., and Morrison, A.M. (1995). Relationships between sociodemographic variables, travel attitudes, and travel experiences. Proceedings of Research and Academic Papers, Vol. 7, The Society of Travel and Tourism Educators Conference, 1-15.

Morrison, A.M., Yang, C.-H., O'Leary, J.T., &N. Nadkarni. (1994). A comparative study of cruise and land-based resort vacation travelers. Proceedings of Research and Academic Papers, Vol. 6, The Society of Travel and Tourism Educators Conference, 1-15.

Cai, L.A., Hong, G.-S., & Morrison, A.M. (1994). Modeling the US household expenditure behavior on tourism products and services. Proceedings of Research and Academic Papers, Vol. 6, The Society of Travel and Tourism Educators Conference, 112-126.

Morrison, A.M., O'Leary, J.T., Hsieh, S., & C.-Y. Li. (1994). Identifying educational opportunities for older adults using the Canadian Travel Survey. Teoros: Educational Tourism and the Needs of Older Adults: Proceedings of the Third Global Classroom Conference, 67-76.

Morrison, A.M., and D.J. Anderson. (1994). Cities: The new heart of tourism. Tourism: State of the Art Conference. Glasgow, Scotland.

Nadkarni, N., Hsieh, S., Taylor, G.D., O'Leary, J.T., & Morrison, A.M. (1993). Travel mode choice of Japanese outbound travelers: An alternative classification of the organized travel market. Proceedings of Research and Academic Papers, Vol. 5, The Society of Travel and Tourism Educators Conference, 210-224.

Morrison, A.M., Hsieh, S., & O'Leary, J.T. (1993). The structure of holiday activity trips for Australian domestic travel. Spoilt for Choice: Proceedings of the International Conference on Decision Making Processes and Preference Changes of Tourists-Intertemporal and Intercountry Perspectives, University of Innsbruck, Austria, 178-196.

Morrison, Hsieh, S., O'Leary, J.T., and Morrison, A.M., & O'Leary, J.T. (1993). Travel arrangement classifications for European international travellers. Spoilt for Choice: Proceedings of the International Conference on Decision Making Processes and Preference Changes of Tourists - Intertemporal and Intercountry Perspectives, University of Innsbruck, Austria, 221-235.

Morrison, A.M. (1993). The need for research to develop corporate travel management learning modules. Proceedings of the Colloquium on Corporate Travel Management Curricula Development, Michigan State University, 179-218.

Lang, C-T., O'Leary, J.T., & Morrison, A.M. (1992). Activity segmentation of Japanese female overseas travelers. Proceedings Of Research and Academic Papers, Vol. 4, The Society of Travel and Tourism Educators Conference.

Nadkarni, N., O'Leary, J.T., Morrison, A. M., & Farber, B.M. (1991). Regression models for estimating the length of stay in paid accommodations using demographic and situational variables. Proceedings of Research and Academic Papers, Vol. 3, The Society of Travel and Tourism Educators Conference.

Hsieh, S., O'Leary, J.T., & Morrison, A.M. (1990). Activity packages for the Hong Kong pleasure travel market. Proceedings of Research and Academic Papers, Vol. 2, The Society of Travel and Tourism Educators Conference.